Reach shoppers with game-changing video ads across leading media platforms
In today’s fiercely competitive marketplace, your dealership needs an affordable video strategy that reaches prospects where they are already spending their time. Our approach emotionally engages shoppers with vehicle-specific content that draws them to further interest and action. Your one-stop provider for all video marketing, UnityWorks drives search lift and store visits with our data-driven campaigns.
Trusted by over 7,000 dealers nationwide, UnityWorks is the automotive industry’s premier provider of micro-targeted video marketing. Our proven and tested video creative exceeds industry benchmarks for completed views, clicks and showroom traffic. UnityWorks converts buyers with high-quality content at scale.
These model-specific, high-definition ads are customized for your dealership to promote any vehicle or service campaign. We utilize our in-house video content studio to feature your branding, offers, running footage and strong calls to action.
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These dynamic video ads start with a model and offer of your choice followed by VINs from your inventory. As VINs featured in the ad sell, they are automatically replaced by other units from your inventory.
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Another hyper-targeted option for dealers, these 15-second dealer-branded video ads with an offer are followed by clickable images of specific VINs in stock.
Google Display & Video 360 (DV360) enables you to place 30-second skippable pre-roll ads within a radius of your dealership on thousands of websites and mobile gaming apps. This platform allows for precise targeting of competitive models and provides strong click-through performance.
YouTube is the leading video source among new automotive purchasers. Our 20-second video ads drive home messaging and six-second non-skippable bumper ads are there to amplify. Unique to this platform, dealers only pay if the prospect watches an entire video or clicks the ad.
Facebook reigns the undisputed champion of media platforms. With 239 million active U.S. users each month spending an average of 50 minutes and 14+ visits a day, Facebook video campaigns are among the most efficient and cost-effective ways to target and engage your customers.
Instagram provides a complementary media platform that attracts a younger audience who look for highly visual content and experiences. Users want relevant, short, fast-paced ads that showcase the products in action. Instagram provides an outlet to share model video ads to in-market shoppers
Amazon identifies auto intenders by segment and zip code using trusted first-party data. Customized non-skippable dealer ad units are accessed through Amazon’s Fire TV. Our HD-quality, full-screen TV ads are a valuable addition to your overall video strategy.
Over-the-top TV (OTT) delivers content streamed over the internet. A decline in cable TV usage means you can no longer reach the bulk of your buyers with traditional TV ads. Reach cord-cutters with OTT, which includes any internet-connected TV or device (Roko, Apple TV) that enables users to access content through an app (Netflix, Hulu).
LinkedIn is unique within the club of media platforms, because its primary purpose is to grow professional networks. It is also a great platform for sharing video content. After all, professionals who connect with your dealership drive too – and likely purchase vehicles that are higher end.
Pinterest is the place people go for new ideas, and your videos can help them turn inspiration into action. Video stands out in people’s feeds and gives you an immersive way to tell your vehicle brand or product stories.
High-quality video content showcases your brand, dealership, offers and either your models or VINs.
Geo-targeted by radius or zip code. Media focuses on segment, conquest brands, model and remarketing, while leveraging keywords and categories.
Emphasis on optimizing each ad for mobile viewing and the platform where it will appear.
The only provider with VIN-specific video ads. Our AI image recognition presents your inventory from the best angles for optimal presentation.
The only automotive industry partner that is 100% focused on video marketing.
From our personalized video experiences to our dynamic, video-enabled landing pages and merchandising tools, UnityWorks creates innovative, industry-leading video content that drives engagement and sales throughout the purchase journey. We believe in the power of video.
