With 239 million active U.S. users every month spending an average of 50 minutes during 14+ visits a day, Facebook video campaigns are among the most efficient and cost-effective ways to target and engage your customers. With only about 1.7 seconds to create enough of an impression for a “thumb stop,” it is imperative that your video unit gets an in-market shopper to stop and view.
Instagram is owned by Facebook, and it provides a complementary media platform that attracts a younger audience who look for highly visual content and experiences. With over 80 million active users in the U.S. who visit their page over 13 times each day, Instagram provides a great opportunity for dealers to share their new model video ads to in-market shoppers. Users want relevant, short, fast-paced ads that showcase the products in action.
Each Facebook and Instagram campaign features dealer-branded video content highlighting a selected model, key selling messages and offers created specifically for newsfeeds. The video ads communicate even when viewed in muted play to drive traffic to custom landing pages on your website.