AUTOMOTIVE VIDEO MARKETING

Tim Copacia is Executive Vice President of Strategic Development for J.D. Power, specializing in the brand’s UnityWorks video campaigns.

Tim is responsible for driving revenue growth through strategic partnerships. He joined UnityWorks in 2011 to help elevate the company’s technology and video content expertise to new levels. Tim was instrumental in leading the sale of UnityWorks to Internet Brands (Autodata Solutions) in 2015.

Tim is a multi-dimensional senior automotive marketing executive with expertise in all customer communication channels supporting Tier 1, 2 & 3 marketing. His 30+ years of experience includes Super Bowl ads, brand experiences and events, customer loyalty/lifecycle programs, and omni-channel marketing campaigns. Tim is a former agency leader and CEO who has successfully led diverse teams of professionals across several major agencies within three leading holding companies (Omnicom, WPP, Interpublic) overseeing their largest worldwide automotive accounts. He is an industry pioneer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Mobile-First Video Campaigns for automotive retailers.

Tim has written several thought-leadership articles on video marketing and authored a book titled “Truths in Advertising.” He graduated from Wayne State University in Detroit, Michigan, where he played football for four years. Tim also completed executive studies at The Wharton School. In his free time, Tim enjoys golfing and performing classic tunes with his long-time singing group, The Heartbreakers.

Jeff Grice is a Vice President of Strategic Development for J.D. Power, specializing in the brand’s UnityWorks video campaigns.

Jeff’s role focuses on guiding agencies, marketing firms and brands to enhance their lifecycle marketing programs with data-driven personally relevant video experiences. The ultimate goal is to create a confluence of omni-channel communication strategies with personalization across all channels to deliver unique and compelling modern customer experiences. Jeff has developed and led many successful T1 and T2 strategic partnerships including Epsilon, Shift Digital, Affinitiv, Agency720, Mindstream Interactive and Dialogue Direct.

Prior to his current role, Jeff held executive leadership positions with key marketing agencies including Senior Vice President of BBDO, Senior Vice President of Wunderman, Chief Operating Officer at Pitney Bowes Marketing Services and President of Niche Retail. Additionally, Jeff has served on several merger and acquisition initiatives with proven experience in business turnaround/transformation.

Jeff resides with his family in Harrison Township, Michigan. In his spare time, Jeff enjoys boating, classic cars and is president of his local classic car club.

Tim Kost is Vice President of Campaign Operations of the Autodata Solutions Division of J.D. Power. He is responsible for the overall product development and delivery functions for the Campaign Business Unit.  Tim joined Autodata Solutions via the acquisition of UnityWorks where his role was Chief Operations/Financial Officer. At UnityWorks, he was charged with raising growth capital, strategic planning and all financial/operational activities that led the company from an early stage concept through successful exit for shareholders.

Prior to Autodata Solutions, Tim was the Chief Financial Officer and board member for America’s PPO and TPA where he was responsible for the overall financial and operational activities for two related healthcare entities. Tim began his career at Centron DPL Company, a division of GATX Capital Corp in various financial and operational roles that included a focus on M&A and international expansion.

Tim holds a BS in Business from Mayville State University.

Thomas Pearce is a Senior Director of Interactive UX Strategy for J.D. Power. Thomas is responsible for the delivery of highly creative and scalable digital interactive experiences, as well as directing the “go-to team” for R&D and sales support. He has a passion for tackling complex digital concepts, mentoring team members and bringing innovative ideas to life.

With over 10 years in the automotive industry, Thomas is an award-winning digital interactive director with a rare combination of technical, creative and leadership expertise. He has over 20 years in UI/UX design and web/mobile development, including 7+ years successfully leading multidisciplinary creative and technology teams. He has worked with brands such as: Ford, GM, Chrysler, Seagate, Google/YouTube, Roxio, Napster, Conseco, Thomson Reuters and SGI.

Thomas holds a bachelor’s degree from the University of Minnesota and earned his Masters of Business Administration (MBA) from St. Scholastica | Stender School of Business and Technology. He has completed post-bachelor programs from several institutions, including Carlson School of Management, Nielsen Norman Group (UX), and Massachusetts Institute of Technology (MIT) - Sloan School of Management.