We’re experts in managing automotive dealer digital programs.

Let us help you bring the best-in-class digital solutions to your network with our J.D. Power SmartDigital Platform.

Our overarching J.D. Power SmartDigital Platform drives customer retention, optimizes OEM/dealer digital spend and improves the customer experience across branded and dealer sites – all to drive sales and service opportunities. We pride ourselves in our unparalleled transparency and retail innovation, while never sacrificing quality.

We provide digital support agnostic of vendor, aligning the OEM and dealer interests of driving sales and service opportunities in the most efficient and personalized manner. By consolidating disparate data into one digital platform, our solution encourages collaboration for a synergistic model that works for all parties.

Let us guide you through the complex digital solutions landscape and emerge with the most valuable, innovative and current products, services and partners available — always keeping an eye out for the next breakthrough idea.

J.D. Power SmartDigital Platform Offerings

  • Lead Management. Next generation proprietary technology delivers the highest quality leads through sophisticated analytics and customized marketing treatments.
  • Inventory Syndication. Inventory records used by OEMs for new, used and certified pre-owned vehicles are aggregated, normalized and augmented with Autodata’s unmatched industry-leading data.
  • Dealer Support. We serve as trusted digital advisors to U.S. and Canadian dealers, supporting 3,000 dealers in the OEM network.
  • Customer Engagement. Integration with the Lead Management platform and CRM enables centralized handling of shoppers, to include follow-ups, email remarketing and call centers for heavy campaigns.
  • Analytics & Insights. Intelligent dashboards for dealers and OEM users feature vendor performance assessments, digital advertising, website and social media actionable insights.
  • Digital Optimization. Technology-first system is designed to find and reduce the wasteful, overlapping and unnecessary digital marketing spend for an OEM and dealers. Includes focused website and digital advertising optimization to increase conversions and sales.

Have a question?

The J.D. Power SmartDigital account team is made up of the industry’s finest – people who share a passion for the automotive industry and a desire to find the perfect solution to meet the individual needs of your business and end-customer. Each member of our team has extensive automotive experience, which empowers him/her to assess and determine the products and solutions right for you.  Think of J.D. Power SmartDigital as your business partner, ready to help you reach and exceed your goals.

To learn more about our products and to speak one on one with a member of our diverse and knowledgeable team, contact us at 866.430.8524 or complete this form and we can follow up with you at your convenience.

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