Automotive Digital Retailing Solutions

Power Your Customer Experiences with J.D. Power SmartDigital

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Connect Shoppers with Superior Retail and Sales Platforms Through Our Certified Digital Solutions

With an endless assortment of companies advertising their digital products and services, selecting the right ones for your business can be a daunting task. Which possess the best technology? Which have the best data? Which can be relied upon as stable collaborators into the future, and which provide solutions that truly advance your mission of digital modernization?

J.D. Power SmartDigitalSM is a suite of automotive digital retailing products based on our world-class technology and industry-leading data. These key elements build a foundation for seamless experiences from brand to retail.

J.D. Power SmartDigital Products and Services

You’re in the driver seat. You know where your business is excelling and where it could be doing better. That’s why we offer a broad range of products and services to help bridge the gaps within your existing retail environment. All products are fully configurable, and we can integrate any of our products and services into your program for a quick launch. J.D. Power data and IT-enabled solutions are included as required.

Browse our three categories of digital retailing products below, with descriptions of each individual product.

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Program Analytics & Performance Management

  • Digital Spend Optimization – Measure online advertising efficiencies (vendor & channel) regardless of lead submission
  • Search Engine Marketing Recommender – Objective evaluation and recommended allocation of digital funds
  • Actionable Insights – Across all facets of digital performance and partner accountability with advanced visualizations
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Lead Management & Optimization

  • ELMS-Lead Management System – Enables consolidating, scoring, deduping and routing of leads based on selected business rules
  • Lead Enrichment – Data augmentation to leads, utilizing consumer journey insights and recommended messages/next best action
  • Unsold Leads – Programmatic recontact of non-converted leads and new-to-the area shoppers
  • Third-Party Lead Buying and Scoring – Logic-driven lead sourcing and scoring that yields two times the close rates of our competitors
  • Lead Sourcing on JDpower.com Access consumer leads sold into lead third-party lead programs
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Merchandising & Ad Technology for Dealers

  • ChromeData Certified Inventory – Management and syndication of accurate inventory vehicle data, pricing and incentives
  • EV Showcase – Electric Vehicle buying guides and Information widgets, including video content to guide shoppers in the new world of EVs all in one spot
  • Video-Enabled Campaigns – Display and email campaigns utilizing video to boost attention and interest
  • VIN-Specific Inventory Images – VIN image service used to speed up posting merchandise while in-transit and in augmentation of live images
  • Digital Content Library – Dynamic and personalized ad creative for use by dealer agencies and dealers
  • Dynamic Inventory Video Ads – Inventory ad units loaded with data-rich content, specific to the features on the exact VIN

Explore Our Related Digital Products

Do you have specific digital needs to address? We assist industry players with some of the biggest pain points within their current digital platforms.

What We Offer

 

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Digital Certification Programs

Our Tier 3 Certification Programs cover your website, digital retailing and digital advertising needs.

  • Tier 3 Website Certification program ensures all websites comply with OEM brand standards and that providers supply accurate, timely data.
  • Tier 3 Digital Retailing Certification program provides OEM brands with end-to-end digital retailing solutions and dealer choice.
  • Tier 3 Digital Adverting Certification program drives quality lead volume by increasing dealer advertising participation and effectiveness through exclusive, certified providers.
  • Other services available:

                Call Tracking
                Reputation Management
                Trade-In Tools
                Chat/SMS
                Creative Assets
                Lead Enrichment
                Fixed Ops Solutions

Features and Benefits

  • Normalizes all provider metrics
  • Key at-a-glance performance metrics across providers
  • Comparative metrics to elevate overall program performance
  • Monthly audits and ongoing testing for program optimization
J.D. Power Autodata Smart Digital Digital Certification Programs
Smartleads Buyer Intention Engine

SmartLeads Third-Party Lead Program

J.D. Power SmartLeadsSM scrubs and scores third-party leads based on our patented buyer intention engine.

Features and Benefits

  • 2x close rates over any other aggregator for third-party leads
  • Only provider of scored leads based on buyer profile and no-questions-asked credit policy
  • Most stringent contact validation in the industry
  • Complete dealer customization
  • Complete transparency with lead source and performance

Actionable Insights Dashboard and Reporting

The Actionable Insights Dashboard displays all leads, sales process information and sales data in a dynamic drillable format with best-in-class granularity and actionable comparable benchmark data against group, dealers like me, district, region and more.

Features and Benefits

  • Consumes all leads and sales data agnostic of source
  • Dynamic data discovery with intuitive ad hoc reporting
  • Flexible permissions and business rule configuration
  • Normalizes data from various sources to provide consistent performance measurement
  • Proprietary sales funnel and process metrics displayed to identify dealer performance gaps
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Enterprise Lead Management Platform

Our platform replaces antiquated OEM IT systems with a modern platform that acquires, cleanses, appends contextually relevant data and delivers enhanced leads to dealers that increase close rates.

Features and Benefits

  • Designed to provide vast configurability, nimbleness and granularity
  • Built on Spring 4 TM application framework on JAVA 8, utilizing MS-SQL for Database technology
  • Web APIs are REST or JSON based and System Architecture is completely hosted within a Virtual Private Cloud (VPC) powered by Amazon Web Services

Bi-Directional CRM Certification

Integrates with OEM-certified CRM suppliers to create bi-directional communication flow of sales process and consumer data between the OEM and dealer, enabling sales process gaps to be identified.

Features and Benefits

  • Bi-directional integration with 20+ CRMs
  • Monthly audits and quarterly testing of CRM standards to support compliance and continuous evolution
  • Real-time appending of leads with shopper intelligence in an actionable dealer display
  • Data exchange that breaks down silos between OEM and dealers
  • Expanded lead dispositions
  • Ability to filter between consumer-initiated and non-consumer-initiated leads
  • Proprietary UI to clearly show lead handling guidelines, customer intelligence and more

Concierge Services

Our concierge center is staffed by in-house specialists that can handle a wide range of customer interactions from initial contacts to appointment reminders and overdue maintenance alerts.

Features and Benefits

  • 24/7 service, 363 days a year, U.S. and Canada based
  • Handles initial contacts, nurturing, appointment confirmations, follow ups and customer feedback
  • Full integration to book appointments, provide call recordings directly into dealer CRMs
  • Proprietary, configurable OEM-centric scripts with custom programs for sales, service, loyalty and conquest
  • In-house professionally trained agents
  • Proven results
J.D. Power Autodata Smart Digital Concierge Services
auto retail leader in a car showroom

Digital Dealer Field Support

Our dedicated team of support agents and in-field digital advisors help you navigate your digital ecosystem. Our orchestrated approach to add value and measure ourselves on incremental sales holds us accountable to the same results that are important to you.

Features and Benefits

  • J.D. Power certified agents and advisors
  • Leading experts in the industry who support dealers within a wide range of designated marketing areas
  • Lead process management support
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The Strength of J.D. Power Data and Customer Insights

As part of the J.D. Power family, we have direct access to some of the most highly coveted data and resources in the automotive industry, including ChromeData, the Power Information Network (PIN), J.D. Power Valuation Services and beyond. As part of J.D. Power, we have over 50 years’ experience analyzing and understanding consumer sentiment across multiple industries, knowledge we have used to help some of the world’s best-known brands improve their products and customer journeys – and knowledge we stand ready to depend on as we help you create the ultimate digital experiences.

We Take Pride in our Service and Security

By working with J.D. Power SmartDigital, you’ll be going right to the source of the data and resources underpinning your product or service. If questions arise, we are able to provide answers, insights and solutions faster and more efficiently than the industry standard. Through our vast experience working with highly sensitive information, we have developed robust security and data protection protocols, ensuring your privacy and peace of mind now and into the future.

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Experts You Can Count On

Marianne Tappy
Marianne Tappy
Senior Vice President, Digital Strategy
Marianne's Bio
Kim Irwin
Kim Irwin
Senior Vice President, Digital Strategy
Kim's Bio

Let's Connect

Are you interested in learning more about products and services from the J.D. Power SmartDigital? If so, fill out the form! We’ll be in touch ASAP.

Or, to speak directly with a member of our team, contact us at 855.550.0085 or [email protected].

For all other inquires, you can contact us here.