Sr. Director of Interactive UX Strategy to speak at Digital Dealer Conference


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Will you be attending Digital Dealer 27 on Aug. 19-21 in Las Vegas?

If so, explore what’s new in mobile-first advertising with Thomas Pearce, our senior director of interactive UX strategy.

Did you know that 72% of millennials say they don’t rotate their phones to watch videos horizontally?

Attend this session to explore new vertical mobile-first video ad methods on platforms such as YouTube Vertical Video for TrueView, Facebook Carousel and Collections, Instagram Story Ads and Snapchat Collection. Take inspiration from live real-world automotive video examples so your dealership stands out from the competition.

Primary Learning Objectives

  • Learn how to achieve results using mobile-first video advertising and review the growing change in UX behavior of mobile playback of videos.
    Mobile-first digital video ad units and its ability to reach specific audience segments as mobile continues to increase can be a lethal combination in a dealership’s digital marketing strategy.
  • Assess advertising platforms and their capabilities, and learn how to leverage mobile-first video to sell more cars.
    Review how dealerships can take advantage of the new mobile-first technology platforms and respond to the digital evolution of mobile-first video platforms like YouTube, Google DV360, Facebook/Instagram, and Snapchat collections.
  • Make the best use of vertical video advertising and mobile video best practices.
    Some agencies will be apprehensive to take on the extra effort, but the results are irrefutable. Whether it’s a video campaign on YouTube, Google, Facebook, TikTok, Snapchat, etc., it’s always a good idea to test and optimize to make sure your dealership is getting the most bang for your buck.

 

Thomas Pearce Sr. Director of Interactive UX Strategy (Automotive Verticle) Autodata Group - ChromeData and UnityWorks MediaThomas Pearce

Senior Director of Interactive UX Strategy, Autodata Solutions

Thomas Pearce has over 20 years of interactive marketing, data-driven video, UI/UX online strategies, including 10 years leading interactive marketing teams in the automotive vertical. He has worked with/for many recognizable brands such as Ford, GM, FCA, Seagate, Google/YouTube and Napster.